LG Electronics India, marks their 20th anniversary this year in India, all celebrations has started prior to Republic Day this year with the initiative of giving respect to all soldiers of indian army.
This program is stated with the hashtag #KarSalaam and this initiative is to salute the soldiers for contributing their life to our nation. As we all know LG’s self courtesy is according to their tagline- “Life’s Good” and same they have shown in the their celebrations.
The campaign itself rolled out to various media channels like television, radio, online channels, newspapers, magazines etc. in order to reach people in the consumer industry.
They also collected wishes from online channel as their website named as “karsallam.in” where they already received around 2-3 lac wishes for their campaign.
Not only this, Lg electronics India also contributed a cheque of “1 Crore” Rupees to the CRPF welfare Fund, they handed over the cheque to the respected Home minister Rajnath Singh on the celebration day at the event.
From Lg Mr. Kim Ki Wan said, “Lg Electronics salutes the spirit of the indian army, who surrender their lives to protect the nation. That’s why, we took this initiative to collaborate together all citizens of india and express their gratitude and respect to our soldiers. With an intention to connect to the hearts of the entire kingdom and to pour out messages for those courageous hearts, lg is going beyond obstacles to attain out to every citizen and invite them to specify their gratitude for our military , who selflessly volunteers to serve our kingdom all day and night.“
Mr. Amit Gujral, Head of company advertising, Lg electronics india, stated, “we salute the spirit of our infantrymen.
We would love to thank people for their overwhelming response. This sincerely suggests the spirit of india to wards our armed forces. Taking this forward, we’d be claiming a gui ness file for optimum desires col lected offline.“
Rajnath singh, said, “we welcome lg electronics’ gesture of displaying harmony to the indian military.
That is a totally unique gesture by way of a cor porate employer. Nowadays , the whole country is proud of its defense force, and the response to this initiative within the shape of amassing good needs for soldiers is an indication for the equal.
I would like to thank the human beings of in dia for extending their aid to the armed forces.“
Lg electronics india pvt ltd became set up in india in january , 1997. It is one of the most formidable brands in purchaser electronics, domestic appliances, it hardware and cell communications space. After being in india for two many years, lg has earned a top rate logo positioning and is the acknowledged trendsetter for the industry .