Bollywood superstar Salman Khan is soon going to launch his own smartphone venture namely ‘BeingSmart‘. He is currently gathering investors for his smartphone venture in which he will either take a majority of shares directly or through his family.
‘BeingSmart’ will focus on smartphones aimed at the entry level and mid range market.
As Per Economic Times, Salman has already selected the Chinese plant which will manufacture these upcoming devices and has also picked some smartphone models that will run on Android and will be priced below Rs 20,000 or 300$.
He is going to be also in the process of making an operational team which is going to be headed by stints at Samsung and Micromax in leading positions.
This is not the very first time when Bollywood’s most richest superstar has entered into other business ventures. He already owns ‘BeingHuman‘ brand which produces trinkets, accessories and garments having various outlets in many cities in INDIA.
The smartphones are also expected to be sold online initially with an offline retail presence planned soon after through a partnership with large cellphone and electronic chains.
It is really logical if we see the devices to be sold through BeingHuman outlets. Salman had reportedly tried entering into the smartphone game two years ago through a a partnership with existing OEM’s.
An executive of Economic Times told “Salman is himself driving the show and searching for an investor. He expects to launch the devices in the next two quarters and definitely before the festive season”. in INDIA.